Is it Just Me?

Or do other people find the following kind of unsettling. This was posted on a young adult survivor forum:

reality show looking for surviving cancer patients
Looking for surviving cancer patients between the ages of 21 and 30 for a new reality show. You could win cash and prizes. If interested please respond to post by 10/03... The NBC affiliated show, tentatively called "Pushing The Limits", brings 10 people to live together in a house and experience a wide range of adventures. The show will be shooting this October in an undisclosed tropical location. If you have any questions or are interested in participating in the show please email all_tv_casting@yahoo.com.

It's the tropical Real World with Cancer! I wonder whose genius mind came up with this one. Wow, I actually used to work at NBC...